PRODUCTS
It's not your money. It never was.
Bob Bertelsen was five years old when he first heard the story of the servants and the bags of gold — and he spent the next sixty years learning what it actually meant. A third-generation business owner, Bob built A Plus Powder Coaters, Inc. from the ground up, survived a fire that reduced his factory to ashes, and nearly lost everything before God showed him the one shift in perspective that changed everything: he wasn't the owner of his business. He was the steward of it.
Ain't Your Money! is Bob's raw, practical, and deeply biblical guide to that shift — and to the freedom, peace, and increase that follow it. Drawing on Matthew 25's Parable of the Bags of Gold, thirty-plus years running a manufacturing company, and hard-won lessons from real financial crisis, Bob lays out a clear framework for moving from anxious ownership to confident stewardship:
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Three Mindsets — Owner, Provider, Steward: the internal shift that has to happen before anything external changes
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Three Actions — Faith, Work, Increase: what a good steward actually does with what's entrusted to them
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Three Characteristics — Integrity, Trustworthiness, Generosity: the fruit that marks a life aligned with God's economy
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Real Applications — practical, no-nonsense tools including the Rule of 72, vision and timeline planning, and Bob's personal "Decree of Ownership" that he still prays over his home, business, and finances today
This isn't theory from a pulpit. It's a manual written by a man who has mortgaged his house to start a business in faith, watched his factory burn while his pregnant wife looked on, walked through years of losing money, and came out the other side debt-free, growing, and finally at peace — because he stopped trying to own what was never his and started stewarding what was.
This book is for you if:
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You're a Christian entrepreneur or business owner who feels the weight of "it's all on me"
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You've quoted Scripture about money for years but still feel confused or anxious about it
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You sense God has called you to make wealth — but you're not sure what to do with that calling
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You want practical, biblical steps for faith, work, and increase — not vague platitudes
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You're ready to move from survival, to stability, to generosity, to becoming what Bob calls a "Financier of the Kingdom"
What you'll walk away with: A renewed mindset about what money actually is, a framework you can apply this week in your business or household, and — if you're willing to do what Bob did — a permanent shift from the stress of ownership to the freedom of stewardship.
Foreword by Lance Wallnau. Endorsed by Joan Hunter, Robert Henderson, Dr. John Benefiel, and dozens of pastors, business leaders, and employees who have watched Bob live this out for decades.
From the introduction...
I'm a third-generation business owner. My grandfather started a company in the mid 1940's and passed away shortly after, leaving my dad to take over in his twenties. I watched my dad my entire adolescent life, manage and run a company. I acquired some good habits and some bad habits as a business owner. I have grown a lot as a businessperson, and my prospective has changed over the years as to what works and what doesn't work in business.
In my present company, A Plus Powder Coaters, Inc., I have watched it emerge as a forerunner of what a Christian company should look like. This book is an aggregate of all God has taught me about business over the years. I hope that what has taken me decades to learn, you can learn in a few hours. Being a businessperson is a calling from God. As such, we need to honor God with our business and how we run it. I hope and pray this book causes you to view your company in a new way. May you embrace your calling as a businessperson and honor God with your company.
From the Introduction…
God gave us the ability to produce wealth. God showed me over twenty years ago that I was to be a financier in the Kingdom – someone who brings the finances to a ministry for the ministry to not only survive but flourish. No ministry can exist without money.
I knew my calling was to make wealth and honor God with it. I also realized I am not the only one created to make wealth. I believe there are thousands, if not tens of thousands, of men and women of God who are called to make wealth. This book is about that calling.
- Bob Bertelsen
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